Wildfire Mercantile is dedicated to the Cowgirl in all of us – that spirit of independence, fierce loyalty and living a life filled with love and grace. We offer unique and high-quality women’s fashion with a western flair, matched with the perfect accessories & jewelry, as well as thoughtfully curated, one of a kind gifts. We want to celebrate every woman’s unique personality, her passionate nature, and let her generous heart shine through. Wildfire Mercantile offers the newest, coolest fashions that will tell everyone that you are a strong, confident woman who never gives up and lives life to the fullest. Wildfire Mercantile will help you get your inner Cowgirl On and feel beautiful and confident every day-after all, each day is a new chance to SPARKLE!  Our men's department offers the finest in western inspired apparel, including boots & denim, grooming and unique gifts for a special cowboy.

Troy and Susan Stansbury live and love the western lifestyle. They currently own three Quarter horses, Jessie, Lola and Bentley and compete in Western Ranch, Reined Cow Horse and Team Sorting. Troy was born on a ranch in Northern Arizona, and had a horse before a bike – his Grandad instilled the simple values of hard work, loyalty and “family first” that are still the cornerstone of everything that Troy and Susan do. A passion for everything western has led to Wildfire Mercantile, where their unique finds can be offered to others who are just as passionate about keeping our Western Heritage alive and dressing with a special flair and style.